Do I need to label paid posts?
Short answer
Yes. Indian advertising rules (ASCI) require paid posts to be labelled. It takes one tap, and it protects you and your account.
Turn on the paid partnership label on Instagram, or the paid promotion setting on YouTube, when you post. The brief tells you which label to use.
Labelling is not just a rule. It keeps your audience’s trust and protects your account from being treated as hidden advertising.