25 questionsPomera for agencies
How agencies run Pomera for D2C clients: who owns the client, how partner pricing works, and how to report fixed-rate results.
- Can agencies use Pomera for their clients?Yes. Agencies run Pomera campaigns for D2C clients. You own the client and the brief; your client pays only for verified views at a fixed rate.
- How does Pomera work with agencies?You tell us about the client, we agree a fixed rate per 1,000 verified views for that campaign, we run it, and you present the report.
- Who owns the client relationship when an agency uses Pomera?You do. Pomera works through you and never pitches your clients directly.
- Will Pomera contact my clients directly?No. We never pitch an agency’s clients behind its back.
- What happens if my client contacts Pomera directly?If a brand tells us an agency brought them, we work through that agency. We never pitch your clients behind your back.
- How is pricing set for agencies?Partner pricing is agreed with each founding agency partner on a short call, along with reporting and how we work together.
- Is there a free pilot for agencies?Yes. Your first client campaign is a free pilot. We run it, you present the report, then you and your client decide.
- How much of a client’s paid social budget should go to Pomera?Agencies usually start with 10 to 20 percent of paid social, for the part the client wants to be predictable. The rest stays on Meta and Google.
- How do I present Pomera results to a client?Use the report: every post link, the verified views per post and the achieved rate. It is built to be shown in a client review.
- Another platform charges a flat 10%. How is Pomera different?That kind of platform is self-serve software on top of a rate you set. Pomera is a managed service with one all-in rate per 1,000 verified views.
- Does my agency need to hire a team to run Pomera?No. Pomera sources the publishers, briefs them, checks every post and handles payouts. You keep the strategy.
- What happens if a client campaign under-delivers?The campaign extends, or the shortfall is not billed. Your client’s risk is capped by the budget they set.
- Who is my contact at Pomera as an agency partner?Agency partners get a named Pomera contact on WhatsApp.
- What is the minimum campaign for an agency client?Client campaigns start from ₹10,000, after the free pilot for your first client campaign.
- How do I become a Pomera agency partner?Fill in the partner form on the agencies page. We agree pricing, reporting and ways of working on a short call.
- How does Pomera help agencies forecast results?The rate per 1,000 verified views is agreed before the campaign, so you can quote what a client’s spend will buy before it is spent.
- Where do Pomera’s publishers come from?They are independent video editors who post from their own accounts. They join through ClipperCircle, Pomera’s publisher community.
- How does view verification work for agency clients?The same as for brands: every post is tracked through its link, checked against platform insights, spot-checked by hand, and only views that hold up are billed.
- I work with an agency. Can they run Pomera for me?Yes. Mention your agency in the contact form and we’ll work through them.
- Which agency clients are a good fit for Pomera?D2C and consumer brands with existing product video, a clear message and a need for predictable reach on Reels and Shorts.
- How should agencies explain a fixed CPM to clients?Keep it simple: one rate per 1,000 verified views, agreed before the campaign, billed only on verified delivery. The number is known before the spend.
- What does the agency own, and what does Pomera do?You own the client, the strategy and the brief. Pomera sources publishers, briefs them, checks every post, verifies views and handles payouts.
- How are publishers paid on agency client campaigns?Pomera pays publishers in rupees by UPI, out of the client’s all-in rate. Neither the agency nor the client manages publisher payments.
- How quickly can an agency start with Pomera?Founding partners are onboarded on a short call. First campaigns start in November 2026, and pilot clients are booked in first.
- What should an agency ask before adding a new paid channel?Ask how it is priced, what exactly is counted, who checks it, what happens if it under-delivers, and whether the reporting can be shown to a client.
