25 questions

About Pomera

What Pomera is, how it works for brands, and how it compares with auction-priced ads on Meta and Google.

What is Pomera?Pomera is an alternative ad platform for Indian brands. You pay a fixed rate per 1,000 verified views on Instagram Reels and YouTube Shorts, set before the campaign starts.
How does Pomera work?You set a budget and we fix your rate per 1,000 verified views. You send footage and a brief, publishers post short videos, we verify every view, and you pay only for verified ones.
Who is Pomera for?Pomera is built for Indian brands, especially D2C brands, that want a predictable paid social channel, plus the agencies that run their plans and the video editors who publish for them.
Is Pomera an ad network?Not in the usual sense. Pomera does not sell ad slots in an auction. It pays publishers to post your video as their own content and bills you a fixed rate for verified views.
Which platforms does Pomera run on?Pomera campaigns run on Instagram Reels and YouTube Shorts. Publishers post short vertical videos on their own accounts on those platforms.
What is a publisher on Pomera?A publisher is an independent video editor who turns your footage into a short video and posts it from their own Instagram or YouTube account, getting paid per verified view.
How is Pomera different from Meta ads?Meta ads are priced by auction, so costs move with demand. Pomera fixes your rate per 1,000 verified views before launch, and your video is posted by publishers as their own content.
How is Pomera different from Google and YouTube ads?Google and YouTube ads use an auction, so your cost per view changes with competition. Pomera agrees a fixed rate first and pays publishers to post your video on YouTube Shorts and Reels.
Does Pomera replace Meta and Google ads?No. Pomera is designed as a separate, predictable line in your paid social plan. The rest of your budget can stay on Meta and Google.
Why use Pomera instead of working with influencers directly?Going direct means negotiating rates one by one and carrying the risk if a video flops. With Pomera you pay one fixed rate, and only for verified views.
Where is Pomera based?Pomera is run from Bengaluru, India, and is built for Indian brands and publishers.
Does Pomera work for brands outside India?Pomera is built for Indian brands: rupee pricing, GST invoices and UPI payouts to publishers. If you are outside India, message us before you plan a campaign.
When do Pomera campaigns start?Pomera is onboarding founding brands now. First campaigns start in November 2026, and pilot brands are booked in first.
What is a founding brand on Pomera?A founding brand is one of the first brands to run campaigns on Pomera. Its first campaign is a free pilot, and pilot brands are booked in first.
How do I contact Pomera?Use the contact form on the Pomera site or message the team on WhatsApp. A real person replies.
Does Pomera guarantee results?Pomera guarantees the price and the billing, not virality. Your rate is fixed before launch, and you pay only for verified views.
What kind of brands use Pomera?Pomera is aimed at Indian consumer brands, especially D2C brands, that have product video and want reach on Reels and Shorts at a price they can plan.
Is Pomera self-serve or managed?Pomera is a managed service. We source the publishers, brief them, check every post and handle payouts. You set the budget, brief and rules.
What does the Pomera campaign report show?The report lists every post link, the verified views for each post and your achieved rate, so you can see exactly what your budget bought.
Can my whole team use Pomera together?Yes. The brand workspace supports team members with different roles, such as owner, manager, analyst and finance, so each person sees what they need.
Does Pomera post from my brand’s own account?No. Publishers post your video from their own Instagram and YouTube accounts, with the paid partnership label on. Your brand account is not used.
Why do Pomera posts look like regular content?Because they are real posts by real publishers, edited in their own style. They carry the paid partnership label, but they read like a regular post, not an ad slot.
Is Pomera safe for my brand?You set the claims and rules in the brief, Pomera checks every post, and you can flag any post within 48 hours. Off-brief posts are fixed or taken down.
Why does Pomera say it sells certainty?Because you know your rate before you spend and pay only for verified views. The uncertainty of auction pricing is taken out of the part of your budget you put on Pomera.
How do I get started with Pomera?Book a free pilot through the contact form. We agree your rate, you send footage and a brief, and your first campaign runs free for founding brands.