Why use Pomera instead of working with influencers directly?
Short answer
Going direct means negotiating rates one by one and carrying the risk if a video flops. With Pomera you pay one fixed rate, and only for verified views.
When you hire creators directly, you usually pay a fee per post, agreed before you know how the post will perform. You also chase deliverables, check every video yourself and handle each payment separately.
With Pomera, we find and brief the publishers, check every post and pay them. You pay one fixed rate per 1,000 verified views. If a post gets few views, you pay for few views. If views do not pass verification, you do not pay for them at all.
Publishers are also chosen differently. Pomera does not pick them on follower count, so editors with small accounts but strong edits can earn. Read more about why Pomera does not pay per follower.