Do I pay for views that fail verification?
Short answer
No. Views that do not hold up under our checks are not billed. You pay only for verified views at your fixed rate.
We check every post using its tracking link, the platform insights we pull for it, engagement ratios, how fast views come in and the account’s history. We also spot-check posts by hand.
If a post’s views look inflated or fake, those views are filtered out. They do not appear in your verified total and they are not charged. Publishers are not paid for them either, which removes the incentive to fake them.