What happens if my campaign gets fewer views than expected?
Short answer
You are never billed for the shortfall. You pay only for the views that were verified, and the rest of your budget comes back to your balance.
Here is an example. Your budget covers up to 10,00,000 verified views. At the end of the campaign, 8,00,000 views are verified. You pay for 8,00,000 views at your fixed rate, and the remaining budget returns to your balance.
Depending on the campaign, it may also be extended to reach the target. Either way, you are not charged for views that did not happen.
Pomera guarantees the price and the billing. It does not guarantee virality, because nobody honestly can. Read does Pomera guarantee results.