What is CPM in advertising?
Short answer
CPM means cost per mille, the price an advertiser pays for 1,000 impressions or views. It is the standard way to compare the cost of reach across channels.
The formula is simple: CPM = total cost ÷ impressions × 1,000. If you spent ₹5,000 and got 2,50,000 impressions, your CPM was ₹20.
What counts as an “impression” or a “view” depends on the platform, which makes CPMs hard to compare directly. An impression may be a video that loaded on screen for a moment. A view may require the video to start playing. Always check what is being counted.
Pomera prices on verified views only, so its CPM refers to views that passed checks. Read what a verified view is and what an impression is.