Can my rate change during a campaign?
Short answer
No. Your rate per 1,000 verified views is fixed before launch and stays the same for the whole campaign, whatever happens to auction prices.
On auction platforms, costs can jump mid-campaign when demand rises. On Pomera, there is no auction drift between the plan and the report. The rate on day one is the rate on the last day.
A new campaign can have a different rate, because it is agreed separately. But once a campaign starts, its rate is locked.
This is what makes Pomera useful for planning. Read how to forecast ad spend.