How is the achieved rate in my report calculated?
Short answer
The achieved rate is what you were billed divided by your verified views, multiplied by 1,000. Because billing is per verified view, it matches your agreed rate.
On auction platforms, the achieved CPM is often a surprise. On Pomera, the report shows the achieved rate so you can confirm it with your own numbers: billed amount ÷ verified views × 1,000.
Each verified view in that sum is linked to a real post in the report, so the number can be checked line by line.
Agencies use the achieved rate in client reviews. See how to present Pomera results to a client.