150 answers
Pomera questions and answers
Straight answers to common questions about Pomera: fixed-rate pricing, verified views, campaigns, agencies and short video marketing for Indian brands.
- About Pomera
- Pricing and billing
- Verified views
- Campaigns and briefs
- Pomera for agencies
- Short video marketing
- ClipperCircle questions and answers
What Pomera is, how it works for brands, and how it compares with auction-priced ads on Meta and Google.
- What is Pomera?
- How does Pomera work?
- Who is Pomera for?
- Is Pomera an ad network?
- Which platforms does Pomera run on?
- What is a publisher on Pomera?
- How is Pomera different from Meta ads?
- How is Pomera different from Google and YouTube ads?
- Does Pomera replace Meta and Google ads?
- Why use Pomera instead of working with influencers directly?
- Where is Pomera based?
- Does Pomera work for brands outside India?
- When do Pomera campaigns start?
- What is a founding brand on Pomera?
- How do I contact Pomera?
- Does Pomera guarantee results?
- What kind of brands use Pomera?
- Is Pomera self-serve or managed?
- What does the Pomera campaign report show?
- Can my whole team use Pomera together?
- Does Pomera post from my brand’s own account?
- Why do Pomera posts look like regular content?
- Is Pomera safe for my brand?
- Why does Pomera say it sells certainty?
- How do I get started with Pomera?
How Pomera’s fixed rate per 1,000 verified views works, what it costs to start, and how billing and shortfalls are handled.
- How much does Pomera cost?
- What is a fixed CPM?
- What is CPM in advertising?
- How is my Pomera rate decided?
- What is the minimum campaign budget on Pomera?
- Is the first Pomera campaign free?
- What happens after the free pilot?
- What does the Pomera rate include?
- Are there hidden fees on Pomera?
- What happens if my campaign gets fewer views than expected?
- What happens to unused campaign budget?
- Do I pay for views that fail verification?
- How do I calculate how many views my budget buys?
- Can my rate change during a campaign?
- Why do Meta ad costs rise during Diwali and sale seasons?
- Does Pomera provide GST invoices?
- How is the achieved rate in my report calculated?
- How does paying per verified view compare with paying per click?
- What is cost per view (CPV)?
- Can I set a maximum budget on Pomera?
- How are publishers paid from my budget?
- Is Pomera cheaper than Meta ads?
- What currency does Pomera bill in?
- Do I need a long-term contract with Pomera?
- When am I billed for a Pomera campaign?
How Pomera checks every view on Reels and Shorts, filters fake traffic, and counts views 7 days after each post goes live.
- What is a verified view?
- How does Pomera verify views?
- Why are views counted 7 days after a post goes live?
- What is view fraud?
- How does Pomera detect fake views?
- What are engagement ratios in view verification?
- What is view velocity?
- Why does a publisher’s account history matter for verification?
- What is a tracking link on a Pomera post?
- Does Pomera use official platform insights?
- Are Pomera posts checked by hand?
- What happens to views that don’t pass verification?
- Can publishers buy views to earn more?
- How does Instagram count a view on a Reel?
- How does YouTube count a view on a Short?
- What is bot traffic on social video?
- Are screenshots accepted as proof of views?
- Can I see the link to every post in my campaign?
- Do views after day 7 count?
- Why does Pomera bill on verified views instead of impressions?
- What is the difference between views and reach?
- What is an impression in digital advertising?
- Can I flag a post I think has fake views?
- How transparent is Pomera’s reporting?
- Why doesn’t Pomera pay publishers per follower?
What to send Pomera, how to write a brief, how posts are checked, and what happens when a post goes off-brief.
- How does a Pomera campaign run from start to finish?
- What footage do I need to send Pomera?
- Do I need to make the videos for a Pomera campaign?
- What should a Pomera campaign brief include?
- Can I set do’s and don’ts for publishers?
- How do I control what publishers claim about my product?
- Who edits the videos in a Pomera campaign?
- How does Pomera handle paid disclosure on posts?
- What happens if a post goes off-brief?
- How long do I have to flag a post?
- Is a flagged post billed?
- What makes good footage for short videos?
- What is a short-form vertical video?
- How are publishers matched to my product category?
- How long does a Pomera campaign take?
- What is in the final campaign report?
- Can Pomera use my long-form YouTube videos?
- Can Pomera use my product photos?
- Can I run more than one Pomera campaign?
- Who checks posts before their views count?
- Can I see posts while the campaign is running?
- What kinds of products work well on Pomera?
- Can publishers change my brand message?
- How do I use my report to improve the next campaign?
- Why do native-looking short videos work better than ads?
How agencies run Pomera for D2C clients: who owns the client, how partner pricing works, and how to report fixed-rate results.
- Can agencies use Pomera for their clients?
- How does Pomera work with agencies?
- Who owns the client relationship when an agency uses Pomera?
- Will Pomera contact my clients directly?
- What happens if my client contacts Pomera directly?
- How is pricing set for agencies?
- Is there a free pilot for agencies?
- How much of a client’s paid social budget should go to Pomera?
- How do I present Pomera results to a client?
- Another platform charges a flat 10%. How is Pomera different?
- Does my agency need to hire a team to run Pomera?
- What happens if a client campaign under-delivers?
- Who is my contact at Pomera as an agency partner?
- What is the minimum campaign for an agency client?
- How do I become a Pomera agency partner?
- How does Pomera help agencies forecast results?
- Where do Pomera’s publishers come from?
- How does view verification work for agency clients?
- I work with an agency. Can they run Pomera for me?
- Which agency clients are a good fit for Pomera?
- How should agencies explain a fixed CPM to clients?
- What does the agency own, and what does Pomera do?
- How are publishers paid on agency client campaigns?
- How quickly can an agency start with Pomera?
- What should an agency ask before adding a new paid channel?
Plain answers on Reels, Shorts, paid social costs, disclosure rules and planning ad spend for Indian D2C brands.
- What are Instagram Reels?
- What are YouTube Shorts?
- Instagram Reels vs YouTube Shorts: which is better for brands?
- Why are ad costs so unpredictable on Meta?
- How does the Meta ads auction work?
- What is paid social?
- What is a D2C brand?
- How much should a D2C brand spend on ads?
- How do you forecast what your ad spend will buy?
- What is ROAS?
- What is CAC (customer acquisition cost)?
- Why is predictable ad spend important?
- What is a good CPM in India?
- How can a brand reduce its dependence on Meta ads?
- What is creator-led distribution?
- What is a paid partnership label on Instagram?
- What do ASCI guidelines say about paid social posts?
- How long should a short video be for Reels or Shorts?
- What makes a good short video hook?
- How do you turn long videos into Shorts and Reels?
- Why can small accounts get big views on Reels and Shorts?
- What is watch time on short videos?
- What is organic reach?
- How do you measure the results of a short video campaign?
- What is the difference between paid and organic social?