What makes a good short video hook?
Short answer
A good hook gives viewers a reason to keep watching in the first second: a striking result, a question, a surprise or a promise of something useful.
Common hooks that work for products:
- Show the result first, then how you got there.
- Ask the question the viewer already has: “Is this worth it?”
- Open on movement: unboxing, pouring, switching on, transforming.
- Use on-screen text that states the benefit in a few words.
Avoid slow logos and intros; they are the fastest way to lose a viewer. See how to make a brand video feel native.