What is a good CPM in India?
Short answer
It varies widely by platform, audience, format and season, so there is no single benchmark. Compare CPMs only when you know what is being counted.
A CPM for broad impressions is not comparable with a CPM for targeted, high-intent audiences, or with a CPM for checked video views. Costs also rise sharply in festive periods.
The more useful question is what each rupee buys for your goal. For reach, compare cost per 1,000 real views. For sales, look at CAC.
Pomera quotes a fixed rate per 1,000 verified views, so you can compare it directly with your own auction results. See what CPM means.