How do you turn long videos into Shorts and Reels?
Short answer
Find the strongest 15 to 45 second moments, reframe them vertically, add a hook and captions, and cut everything that doesn’t lead to the payoff.
Start by watching the long video for moments that stand on their own: a clear demonstration, a strong opinion, a surprising fact or a reaction.
Reframe to 9:16, keeping faces and the product in the centre. Add captions, because many viewers watch muted. Open with the most interesting second, not the start of the clip.
On Pomera, publishers do this for you from the footage you send. Read can Pomera use my YouTube videos.