What is organic reach?
Short answer
Organic reach is the number of people who see your content without you paying to promote it, through followers, shares and platform recommendations.
Organic reach on short video can be large because of recommendations, but it is unpredictable and depends on each post.
Brands usually combine organic posting with paid reach to make results more reliable. Engagement, meaning likes, comments, shares and saves, is a key driver of organic reach.