What are engagement ratios in view verification?
Short answer
Engagement ratios compare likes, comments, shares and saves with views. Real audiences engage in fairly consistent proportions, so a ratio far outside the norm is a warning sign.
If a Reel has 2,00,000 views but almost no likes or comments, something is off. Real viewers react, at least a little. On the other hand, a post with huge engagement from a small number of accounts can suggest an engagement group.
Pomera looks at these ratios for each post as one input into verification. No single ratio decides on its own; it is combined with view velocity, account history and manual review.
For the general marketing meaning of engagement, see what organic reach is.