Do views after day 7 count?
Short answer
No. Each post’s views are counted once, 7 days after it goes live. That count is what brands are billed for and publishers are paid for.
Counting at a fixed point keeps billing and payouts simple and predictable. Everyone knows when the number is taken, and nobody has to wait weeks for a final figure.
Most views on a Reel or Short arrive in the first few days, so a 7-day window captures the bulk of a post’s reach.
The post stays live on the publisher’s account, so it can keep reaching people after day 7. Read why views are counted after 7 days.