What happens to views that don’t pass verification?
Short answer
They are removed from the verified total. Brands are not billed for them, and publishers are not paid for them.
Unverified views do not disappear from the platform, but they do not count on Pomera. Your report shows verified views only, and your bill is based on that number.
If a post is found to use fake views, the publisher is not paid for those views, and the account’s history is taken into account in future checks.