Can publishers buy views to earn more?
Short answer
They can try, but it does not pay. Bought views are filtered out during verification, so they earn nothing and can count against the publisher’s account.
Pomera pays publishers only for verified views. Bought views tend to show up in view velocity, engagement ratios and account history, so they are filtered before payouts are calculated.
This protects brands from paying for fake reach and protects honest publishers, whose real numbers would otherwise be undercut.
Publishers can read do unverified views get paid.