How does Pomera verify views?
Short answer
Every post has its own tracking link. We pull the post’s platform insights, review engagement ratios, view velocity and account history, and spot-check posts by hand.
Verification has several layers:
- A unique tracking link for every post, so each view total belongs to one specific video.
- Platform insights pulled for each post on Instagram Reels and YouTube Shorts.
- Engagement ratios: whether likes, comments and shares make sense for the number of views.
- View velocity: how fast views arrive, and whether the pattern looks natural.
- Account history: how the publisher’s past posts have performed.
- Manual review: we spot-check posts by hand.
Views are counted 7 days after each post goes live. Anything that does not hold up is not billed. Read more about engagement ratios and view velocity.