What is view fraud?
Short answer
View fraud is any attempt to inflate a video’s view count with views that do not come from real, interested people, such as bots, bought views or view-exchange groups.
Whenever money is paid per view, some people will try to fake views. Common methods include automated bot traffic, paid “view packages”, groups that watch each other’s videos on repeat, and scripts that replay a video.
Fake views cost advertisers money and tell them nothing about real reach. They also hurt honest publishers, whose real numbers look worse next to inflated ones.
Pomera does not bill brands or pay publishers for views that fail verification, which takes away the reward. Read how Pomera detects fake views.