Why does Pomera bill on verified views instead of impressions?
Short answer
An impression can mean a video merely appeared on screen. A verified view is a checked view of a real post, which is closer to the attention you are paying for.
Impressions are cheap to count and easy to inflate. A video that flashes past while someone scrolls can still count as an impression.
Verified views are stricter. They come from the platform’s own view data for a specific post and pass checks for engagement, velocity and account history.
See what an impression is and the difference between views and reach.