What is the difference between views and reach?
Short answer
Views count how many times a video was watched. Reach counts how many different people saw it. One person can produce several views but only adds one to reach.
If 1,000 people each watch a Reel twice, the post has 2,000 views and a reach of 1,000. Short videos often loop, so views are usually higher than reach.
Both numbers are useful. Reach tells you how many people know your product exists. Views tell you how much attention the video got overall.
Pomera bills on verified views, the metric platforms report for each post and the one most closely tied to attention on the video. See what a verified view is.