What is an impression in digital advertising?
Short answer
An impression is one instance of an ad or post being shown on a screen. It does not mean the person watched, read or noticed it.
Impressions are the basic unit of most display and social advertising. They are counted when content is served or appears in view, often for a very short time.
Because an impression is such a light signal, two campaigns with the same number of impressions can produce very different results. Context, placement and attention all matter.
That is why Pomera prices on verified views. Read why Pomera bills on views instead of impressions.