How does Pomera detect fake views?
Short answer
We compare each post’s platform insights with its tracking link and look for unnatural signals: odd engagement ratios, sudden view spikes and accounts with suspicious history.
Fake views tend to leave traces. Bought views often arrive in a burst rather than a curve. Bot traffic rarely likes, comments or shares, so the engagement ratio looks wrong. Accounts that have used fake views before often show a history of inconsistent numbers.
We check for these signals on every post and also spot-check posts by hand. Views that do not hold up are filtered out of the verified total.
We do not publish every rule we use, because that would make the checks easier to beat. Agencies can ask us on a call exactly what we check. See what bot traffic is.