25 questions

Verified views

How Pomera checks every view on Reels and Shorts, filters fake traffic, and counts views 7 days after each post goes live.

What is a verified view?A verified view is a view on a Pomera post that has passed our checks against platform data. Only verified views are billed to brands and paid to publishers.
How does Pomera verify views?Every post has its own tracking link. We pull the post’s platform insights, review engagement ratios, view velocity and account history, and spot-check posts by hand.
Why are views counted 7 days after a post goes live?Most views on a short video arrive in its first days. Waiting 7 days gives a stable count and time to spot and filter suspicious traffic before anything is billed.
What is view fraud?View fraud is any attempt to inflate a video’s view count with views that do not come from real, interested people, such as bots, bought views or view-exchange groups.
How does Pomera detect fake views?We compare each post’s platform insights with its tracking link and look for unnatural signals: odd engagement ratios, sudden view spikes and accounts with suspicious history.
What are engagement ratios in view verification?Engagement ratios compare likes, comments, shares and saves with views. Real audiences engage in fairly consistent proportions, so a ratio far outside the norm is a warning sign.
What is view velocity?View velocity is how quickly a video gains views over time. Natural growth follows a recognisable curve, while bought views often appear as a sharp, unexplained spike.
Why does a publisher’s account history matter for verification?An account’s past posts show what its normal performance looks like. A sudden break from that pattern is a reason to look closer before counting views.
What is a tracking link on a Pomera post?Each Pomera post has its own unique link, so its views, and any traffic it sends, can be tied to that one post and checked separately.
Does Pomera use official platform insights?Yes. We pull each post’s platform data from Instagram and YouTube ourselves. Publishers only send the post link; they do not report their own numbers.
Are Pomera posts checked by hand?Yes. On top of automated checks, Pomera spot-checks posts manually and reviews every post against the brief.
What happens to views that don’t pass verification?They are removed from the verified total. Brands are not billed for them, and publishers are not paid for them.
Can publishers buy views to earn more?They can try, but it does not pay. Bought views are filtered out during verification, so they earn nothing and can count against the publisher’s account.
How does Instagram count a view on a Reel?Instagram reports views in its own insights, and its definition of a view has changed over time. Pomera uses those official numbers as a base, then filters out views that don’t hold up.
How does YouTube count a view on a Short?YouTube reports Shorts views in YouTube Studio, and it has changed how it counts them. Pomera uses the official numbers as a base, then checks them before they count.
What is bot traffic on social video?Bot traffic is views, likes or follows generated by automated software instead of real people. It inflates numbers without reaching any real audience.
Are screenshots accepted as proof of views?No. Screenshots and manual snapshots are not used to count verified views. Pomera relies on official platform data it pulls for each post.
Can I see the link to every post in my campaign?Yes. Your report lists every post link with its verified views, so you can open and watch each video your budget paid for.
Do views after day 7 count?No. Each post’s views are counted once, 7 days after it goes live. That count is what brands are billed for and publishers are paid for.
Why does Pomera bill on verified views instead of impressions?An impression can mean a video merely appeared on screen. A verified view is a checked view of a real post, which is closer to the attention you are paying for.
What is the difference between views and reach?Views count how many times a video was watched. Reach counts how many different people saw it. One person can produce several views but only adds one to reach.
What is an impression in digital advertising?An impression is one instance of an ad or post being shown on a screen. It does not mean the person watched, read or noticed it.
Can I flag a post I think has fake views?Yes. You can flag any post within 48 hours of it going live. A flagged post isn’t billed while we review it.
How transparent is Pomera’s reporting?Every number in a Pomera report links back to a real post: the post link, its verified views and your achieved rate. Nothing is aggregated out of sight.
Why doesn’t Pomera pay publishers per follower?Followers don’t tell you who watches a video. On Reels and Shorts, most views come from recommendations, so Pomera pays for verified views instead.