What is bot traffic on social video?
Short answer
Bot traffic is views, likes or follows generated by automated software instead of real people. It inflates numbers without reaching any real audience.
Bots can be simple scripts or large networks of fake accounts. They are often sold as packages of views or followers. On short video, they can push up a view count quickly, but they rarely produce natural engagement or watch patterns.
For advertisers, bot views are wasted money. For platforms, they distort recommendations. For honest creators, they make real results look small by comparison.
Pomera filters bot traffic and fake views out before anything is billed. See what view fraud is.