25 questions

Pricing and billing

How Pomera’s fixed rate per 1,000 verified views works, what it costs to start, and how billing and shortfalls are handled.

How much does Pomera cost?You pay a fixed rate per 1,000 verified views, agreed before launch. The first campaign is a free pilot for founding brands, and after that the minimum campaign is ₹10,000.
What is a fixed CPM?A fixed CPM is a cost per 1,000 views that is agreed before the campaign and does not change while it runs. On Pomera, it applies only to verified views.
What is CPM in advertising?CPM means cost per mille, the price an advertiser pays for 1,000 impressions or views. It is the standard way to compare the cost of reach across channels.
How is my Pomera rate decided?Your rate per 1,000 verified views is agreed with you for your campaign before anything runs, and it stays fixed until the campaign ends.
What is the minimum campaign budget on Pomera?The minimum campaign is ₹10,000 after your free pilot. You are billed only for verified views at your fixed rate.
Is the first Pomera campaign free?Yes, for founding brands. Your first campaign is a free pilot. We run it, you see the report with every post link, then you decide.
What happens after the free pilot?You review the report and decide. If you continue, you agree a rate and budget for the next campaign, with a ₹10,000 minimum, billed only for verified views.
What does the Pomera rate include?Everything: publisher payouts, verification, reporting and support. There are no other fees on top of your rate per 1,000 verified views.
Are there hidden fees on Pomera?No. Your rate covers publisher payouts, verification, reporting and support. You pay that rate for verified views and nothing else.
What happens if my campaign gets fewer views than expected?You are never billed for the shortfall. You pay only for the views that were verified, and the rest of your budget comes back to your balance.
What happens to unused campaign budget?If fewer views are verified than your budget covers, the unused part of the budget comes back to your balance. You are billed only for verified views.
Do I pay for views that fail verification?No. Views that do not hold up under our checks are not billed. You pay only for verified views at your fixed rate.
How do I calculate how many views my budget buys?Divide your budget by your rate per 1,000 verified views, then multiply by 1,000. For example, ₹50,000 at ₹50 per 1,000 is up to 10,00,000 verified views.
Can my rate change during a campaign?No. Your rate per 1,000 verified views is fixed before launch and stays the same for the whole campaign, whatever happens to auction prices.
Why do Meta ad costs rise during Diwali and sale seasons?Meta ads are sold by auction. In festive seasons more advertisers bid for the same audience, so the price of each impression goes up.
Does Pomera provide GST invoices?Yes. Pomera bills Indian brands in rupees and issues GST invoices.
How is the achieved rate in my report calculated?The achieved rate is what you were billed divided by your verified views, multiplied by 1,000. Because billing is per verified view, it matches your agreed rate.
How does paying per verified view compare with paying per click?Cost per click charges when someone taps through. Pomera charges for verified views, which measures attention on the video itself rather than taps.
What is cost per view (CPV)?Cost per view is the price paid for each view of a video ad. It is usually quoted per single view, while CPM quotes the price per 1,000.
Can I set a maximum budget on Pomera?Yes. Your campaign budget is the maximum you can be billed. You pay only for verified views up to that budget.
How are publishers paid from my budget?Publishers are paid from your rate. Their pay is set separately for each campaign and is based on the verified views their posts get.
Is Pomera cheaper than Meta ads?It depends on the campaign and the season. Pomera’s advantage is that you know the price in advance and pay only for verified views, so you can compare honestly.
What currency does Pomera bill in?Pomera bills in Indian rupees (₹). Rates, budgets and reports are all in ₹.
Do I need a long-term contract with Pomera?No. Each campaign has its own budget and fixed rate, agreed before it starts. The first one is a free pilot for founding brands.
When am I billed for a Pomera campaign?You are billed for verified views, and views are counted 7 days after each post goes live. Views that fail checks or posts under review are not billed.