How does paying per verified view compare with paying per click?
Short answer
Cost per click charges when someone taps through. Pomera charges for verified views, which measures attention on the video itself rather than taps.
CPC is useful when the goal is traffic to a page, and it suits search and retargeting. But a click is a narrow signal for short video, where most people watch without tapping anything.
Pomera prices the part of the funnel that short video is good at: getting your product seen by many people. Verified views, counted 7 days after each post goes live, tell you how many people actually watched.
Many brands use both: auction ads for clicks and conversions, Pomera for predictable reach. See what cost per view means.