How do you measure the results of a short video campaign?
Short answer
Start with verified views and cost per 1,000 views for reach, then look at engagement, site traffic, search interest and sales over the same period.
Short video usually works at the top of the funnel: it makes people aware of a product. So measure reach first, using real views rather than impressions.
Then look for downstream effects: more branded searches, more direct traffic, higher conversion on retargeting and more sales in the weeks after. Compare with a period without the campaign.
A Pomera report gives you the reach side, with every post link and verified view. See what the report shows.