What is the difference between paid and organic social?
Short answer
Organic social is content you post without paying for reach. Paid social is when you pay for reach, through ads or paid posts. Most brands need both.
Organic content builds your own audience and voice over time. Paid social lets you reach new people on demand and test messages quickly.
Paid posts by publishers sit in between: they look and feel like organic content, but they are paid and labelled as such.
Read what paid social is and what organic reach is.