What is a paid partnership label on Instagram?
Short answer
It is Instagram’s built-in tag that marks a post as paid content, showing “Paid partnership” above the post. YouTube has a similar paid promotion setting.
The label tells viewers a post was paid for. Creators turn it on when posting, and it sits clearly at the top of the post.
In India, ASCI expects paid posts to be clearly disclosed, and using the platform’s own label is the simplest way to do it.
Every Pomera post carries the paid partnership label. Read what ASCI expects from paid posts.