Does Pomera post from my brand’s own account?
Short answer
No. Publishers post your video from their own Instagram and YouTube accounts, with the paid partnership label on. Your brand account is not used.
The value of Pomera comes from reaching people through many independent accounts, not from boosting your own page. Each publisher edits your footage in their own style and posts it to their audience and to the platform’s recommendations.
You do not need to share access to any brand account, and publishers never ask for one. On the publisher side, Pomera never asks for a publisher’s password either. They post themselves and send us the link.