How is Pomera different from Meta ads?
Short answer
Meta ads are priced by auction, so costs move with demand. Pomera fixes your rate per 1,000 verified views before launch, and your video is posted by publishers as their own content.
On Meta, you bid against other advertisers for each impression. When demand rises, for example around Diwali or a big sale, the price of the same audience can rise sharply. You find out what your money bought after it has been spent.
With Pomera, the rate is fixed before the campaign starts, there are no auction swings, and you are billed only for views that pass verification. Your video also reaches people in a different way: as a post from a real account on Reels or Shorts, not an ad slot.
Pomera is not meant to replace Meta. Most brands use it as a separate, predictable line in their plan. See whether Pomera replaces Meta and Google and why Meta costs rise in festive seasons.