Does Pomera replace Meta and Google ads?
Short answer
No. Pomera is designed as a separate, predictable line in your paid social plan. The rest of your budget can stay on Meta and Google.
Auction platforms are good at targeting and at scaling spend quickly. What they cannot give you is a price you know in advance. Pomera covers that gap: a slice of the budget where the rate per 1,000 verified views is fixed before you spend.
A common way to start is to move a small share of paid social into Pomera, compare the report with your auction results, and then decide how much to keep there. Agencies typically describe Pomera as 10 to 20 percent of a client’s paid social budget, though every plan is different.
Your first campaign is a free pilot for founding brands, so you can test it before moving any budget. Read what the free pilot includes.