How much of a client’s paid social budget should go to Pomera?
Short answer
Agencies usually start with 10 to 20 percent of paid social, for the part the client wants to be predictable. The rest stays on Meta and Google.
Pomera is a separate line in the plan, not a replacement. The share depends on the client’s goals, seasonality and how much predictability they value.
A simple way to size it: take the client’s monthly paid social budget, apply 10 to 20 percent, and check that the result is at least the ₹10,000 campaign minimum.