How should agencies explain a fixed CPM to clients?
Short answer
Keep it simple: one rate per 1,000 verified views, agreed before the campaign, billed only on verified delivery. The number is known before the spend.
Compare it with what the client already knows. On Meta and Google, costs move with the auction. On Pomera, the rate is fixed, like buying at a known price instead of bidding.
Then show the formula: budget ÷ rate × 1,000 = the most verified views the budget can buy. Any shortfall is not billed.
Read what a fixed CPM is.