How does Pomera help agencies forecast results?
Short answer
The rate per 1,000 verified views is agreed before the campaign, so you can quote what a client’s spend will buy before it is spent.
Every client asks the same question: what will this spend buy? With auction channels, the honest answer is “it depends.” With Pomera, it is budget ÷ rate × 1,000 verified views, at most.
There is no auction drift between the pitch and the report, so the number you quote is the number you report against.
Read how to forecast ad spend.