What should an agency ask before adding a new paid channel?
Short answer
Ask how it is priced, what exactly is counted, who checks it, what happens if it under-delivers, and whether the reporting can be shown to a client.
A short checklist for any new channel:
- Is the price fixed or set by an auction?
- What is the unit: impressions, views, clicks? Who verifies it?
- What happens to the budget if delivery falls short?
- Can I see every placement or post behind the numbers?
- Who owns the client relationship?
Pomera’s answers: fixed, verified views, Pomera checks every post, the shortfall is not billed, yes, and you do. Talk to us, or start with how Pomera works with agencies.