25 questions

Campaigns and briefs

What to send Pomera, how to write a brief, how posts are checked, and what happens when a post goes off-brief.

How does a Pomera campaign run from start to finish?You agree a budget and fixed rate, send footage and a brief, publishers post short videos, every view is checked, and you get a report and a bill for verified views only.
What footage do I need to send Pomera?Send what you already have: long-form videos, raw footage or product shots. Publishers edit it into short vertical videos, so you don’t need finished ads.
Do I need to make the videos for a Pomera campaign?No. Publishers make the short videos from the footage you send. You provide the material and the brief; they do the editing.
What should a Pomera campaign brief include?A short brief should cover the product, the key message, the claims publishers can make, your do’s and don’ts, and how the paid disclosure label appears.
Can I set do’s and don’ts for publishers?Yes. Your brief sets the do’s and don’ts, and Pomera checks every post against it. Off-brief posts are fixed or taken down.
How do I control what publishers claim about my product?List your approved claims in the brief, word for word. Publishers work from those claims, and Pomera checks every post before its views count.
Who edits the videos in a Pomera campaign?Independent publishers from ClipperCircle edit the videos. Each one cuts your footage in their own style for their own audience.
How does Pomera handle paid disclosure on posts?Every Pomera post carries the paid partnership label, as ASCI requires in India. Posts without the label are not counted until they are fixed.
What happens if a post goes off-brief?Pomera checks every post, and you can flag one within 48 hours. A flagged post isn’t billed while we review it, and we ask the publisher to fix it or take it down.
How long do I have to flag a post?You can flag a post within 48 hours of it going live.
Is a flagged post billed?Not while it is under review. If the post is off-brief, the publisher is asked to fix it or take it down, and you are not billed for a post that breaks your brief.
What makes good footage for short videos?Clear shots of the product in use, close-ups, real reactions and short moments that show a result. Variety matters more than polish.
What is a short-form vertical video?A short-form vertical video is a video in a 9:16 portrait frame, usually under a minute or two, made for phone feeds like Instagram Reels and YouTube Shorts.
How are publishers matched to my product category?Publishers are not picked on follower count. What matters is whether their edits reach and hold viewers in your category.
How long does a Pomera campaign take?It depends on the budget and how many posts are needed. Each post’s views are counted 7 days after it goes live, so the report follows shortly after the last post’s window ends.
What is in the final campaign report?Every post link, the verified views for each post, your total verified views and your achieved rate. Everything links back to a real post.
Can Pomera use my long-form YouTube videos?Yes. Long-form videos are great source material. Publishers cut the best moments into short vertical videos for Reels and Shorts.
Can Pomera use my product photos?Yes. Product shots can be turned into short videos with motion, text and voice-over, especially when combined with any clips you have.
Can I run more than one Pomera campaign?Yes. Each campaign has its own budget, brief and fixed rate. After the free pilot, each campaign starts from ₹10,000.
Who checks posts before their views count?Pomera checks every post: against your brief, for the paid label, and for the quality of its views. You can also flag posts within 48 hours.
Can I see posts while the campaign is running?Yes. Posts are public on the publishers’ accounts as soon as they go live, and you have 48 hours to flag any that need attention.
What kinds of products work well on Pomera?Products that are easy to show on camera and explain quickly: gadgets, personal care, pet products, home goods, fashion and similar consumer categories.
Can publishers change my brand message?Publishers choose the edit and style, but your claims and rules come from the brief. Pomera checks every post, and off-brief posts are fixed or taken down.
How do I use my report to improve the next campaign?Look at which posts earned the most verified views, note what their hooks and styles had in common, and put those lessons into your next brief.
Why do native-looking short videos work better than ads?People scroll past anything that looks like an ad. A video that feels like a normal post holds attention longer, so the platform shows it to more people.