How do I control what publishers claim about my product?
Short answer
List your approved claims in the brief, word for word. Publishers work from those claims, and Pomera checks every post before its views count.
Claims are where brand risk usually comes from: a health benefit you cannot prove, a price that is out of date, a comparison you have not approved. Putting your exact claims in the brief keeps publishers inside the lines.
Indian advertising guidelines also expect claims in ads to be truthful and backed up, and paid posts count as ads. That applies to posts made by publishers as much as to your own ads.