What should a Pomera campaign brief include?
Short answer
A short brief should cover the product, the key message, the claims publishers can make, your do’s and don’ts, and how the paid disclosure label appears.
Keep it short and specific. A useful brief includes:
- What the product is and who it is for.
- The one thing you want viewers to remember.
- Approved claims, written exactly as you want them said.
- Do’s and don’ts: words, topics, competitors or visuals to avoid.
- The disclosure label to use on the post.
- Any link, code or call to action you want included.
Publishers see the brief before they start, along with the rate. Read how to control product claims.