How are publishers matched to my product category?
Short answer
Publishers are not picked on follower count. What matters is whether their edits reach and hold viewers in your category.
A tech editor and a pet-care editor reach very different people. Pomera looks at the kind of audience and content a publisher’s account already has, so your video goes where it makes sense.
Within a category, follower count is not the deciding factor. An editor with a small account whose videos are watched to the end can be a better fit than a large account with low attention.