What makes good footage for short videos?
Short answer
Clear shots of the product in use, close-ups, real reactions and short moments that show a result. Variety matters more than polish.
Editors look for moments they can open with in the first second: a product being unboxed, a before-and-after, a surprising use, a quick demonstration.
Useful footage tends to have good light, steady framing and clean sound if anyone is speaking. Several short clips are more flexible than one long take.
You do not need studio quality. Phone footage that shows the product clearly is often enough. Read what makes a good short video hook.