What footage do I need to send Pomera?
Short answer
Send what you already have: long-form videos, raw footage or product shots. Publishers edit it into short vertical videos, so you don’t need finished ads.
Good source material includes YouTube videos, product demos, behind-the-scenes clips, unboxing footage, founder talks and clean product shots. Raw, unedited footage is often more useful than polished ads, because it gives publishers more to work with.
Vertical footage is helpful but not required. Publishers can crop and reframe horizontal video.
Send it with a short brief so publishers know what they can and cannot say. See what to include in a brief.