How do I use my report to improve the next campaign?
Short answer
Look at which posts earned the most verified views, note what their hooks and styles had in common, and put those lessons into your next brief.
Because your report lists every post link with its verified views, it doubles as a creative test. Sort the posts by verified views and watch the top few back to back.
Ask: how did they open, how long were they, which claims did they lead with, and which footage did they use? Then look at the weakest posts for what to avoid.
Feed this into the brief: suggest the hooks that worked, send more of the footage publishers used most, and tighten any rules that caused flags. See what to include in a brief.