Do I need to make the videos for a Pomera campaign?
Short answer
No. Publishers make the short videos from the footage you send. You provide the material and the brief; they do the editing.
Making short-form ads in-house takes time and a steady supply of new ideas. On Pomera, each publisher cuts their own version of your footage, so one set of material can turn into many different edits.
That variety is useful: different hooks and styles reach different viewers, and you see which ones work in your report.
If you have nothing filmed yet, product shots are enough to start. See can Pomera use my product photos.