Which platforms does Pomera run on?

Instagram Reels and YouTube Shorts are the two short vertical video formats with the largest reach in India, and both recommend videos to people who do not already follow the account. That second point matters for Pomera: a publisher with a small following can still put your video in front of a large audience if people watch it.

For each post, we pull platform insights directly and compare them with the post’s tracking link before counting any views. That process is described in how Pomera verifies views.

If you are deciding between the two formats in your wider plan, see Reels vs Shorts for brands.