How is Pomera different from Google and YouTube ads?
Short answer
Google and YouTube ads use an auction, so your cost per view changes with competition. Pomera agrees a fixed rate first and pays publishers to post your video on YouTube Shorts and Reels.
YouTube ads, including ads shown in Shorts, are bought through Google’s auction. You set bids and budgets, but the price you pay depends on who else is bidding for the same audience at the same time.
Pomera skips the auction. A publisher edits your footage and posts it from their own channel, and you pay a rate per 1,000 verified views that was fixed before launch. Views are counted 7 days after each post goes live, and views that do not hold up are not billed.
The two can sit side by side: auction ads for targeting and scale, Pomera for a slice of budget where you want to know the price in advance. Agencies often frame this split as 10 to 20 percent of paid social.