Is Pomera an ad network?
Short answer
Not in the usual sense. Pomera does not sell ad slots in an auction. It pays publishers to post your video as their own content and bills you a fixed rate for verified views.
A traditional ad network sells inventory, such as banner slots or pre-roll, and the price is usually set by an auction or by demand at the time. Pomera works differently. The “inventory” is a publisher posting a short video made from your footage on their own Instagram or YouTube account.
Because the rate per 1,000 verified views is agreed before launch, you are not competing with other advertisers for the same slot on the day. That is why we describe Pomera as an alternative ad platform: it fills the same role in your plan as paid social, but the pricing and the delivery work in a different way.
The posts carry the paid partnership label, so viewers can see they are paid. Read more about why posts look like regular content.