Why does Pomera say it sells certainty?
Short answer
Because you know your rate before you spend and pay only for verified views. The uncertainty of auction pricing is taken out of the part of your budget you put on Pomera.
With auction-priced ads, impressions cost whatever the market says that day. You cannot say what a rupee will buy next month, and a good month is hard to repeat when you do not know exactly why it was good.
Pomera turns that around. The rate per 1,000 verified views is fixed before launch. You can work out the number of views your budget buys before the campaign starts: budget ÷ rate × 1,000. After the campaign, the report shows every post behind that number.
Certainty here means price and billing. It does not mean every post goes viral. See does Pomera guarantee results.